Laying the foundations for successful brand management
Companies are beginning to recognise the impact that a CEO’s digital profile can have on their bottom line. Direct engagement is fast becoming a commercial imperative: if you’re not talking to your market, you can guarantee someone else is talking about you.
Obscura ORM offers best practice training for businesses, boards, strategic advisers and family offices. Our expertise ensures that your brand message maintains consistency across all your digital platforms. Our training also provides techniques to identify and avoid the pitfalls of direct engagement when they arise.
Search Engine Results Management
By understanding how the Google algorithm works, you will begin the process of both protecting and preserving your brand. Knowing what content Google favours across search engine results pages (SERPS) is crucial to any successful strategic reputation plan. We provide expert technical advice on how to maximise and manipulate your brand profile online.
We offer bespoke courses from a few hours to a few days depending on the depth of training you require. We will cover a range of critical ORM topics, specifically tailored to you or your organisation. These can include online review strategy, social media management, cyber protection and how to combat a crisis online. In addition, we offer reputational advice around the GDPR transition.