What is Online Reputation Management?

what is online reputation management?

Your reputation is important. Online reputation management (ORM) is the process of improving and enhancing your digital profile. Whether you are an individual or a business, it is important to think about how you are perceived online.

Online reputation management can help to mitigate any negative content online and promote a positive profile for your company via manipulation and re-structuring of both your current online content as well as any new digital assets. ORM agencies typically help with the digital strategy required to help you to regain control of your profile online. In order to be effective, ORM projects typically start with an ORM Audit to help you to identify what is being said about you and gain perspective on how search engines are ranking content in your market.

Effective ORM strategy helps to both mitigate any losses caused by negative content or in the case of re-positioning a positive profile, it can raise the worth of your assets online. Stakeholders benefit from a tangible impact on the bottom line.

Technical PR

Technology has changed the way we work, interact and live. It is ever evolving with our behaviour and lifestyles changing along with new products, apps and services. We understand that the array of choice can be overwhelming at times and it has become essential to make clever decisions about what is right for you, your family, business and customers. Understanding the way that search engines work, is a vital part of this. By learning how search engines categorise online content, you can begin to affect the way that your profile is seen online.

ORM is sometimes referred to as ‘technical PR’ and ORM services tend to be seen as ‘quieter’ than traditional PR techniques. However, PR, Law and ORM work hand in hand with each other; each one re-enforcing and supporting the other. Optimisation and re-structure of your website, social media and online activities are crucial parts of an online digital strategy. The principal aims are to enhance your online profile or brand and thereby weaken the opportunity for online negative press or views.

“Your brand isn’t what you say it is, it’s what Google says it is” Chris Anderson

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